AI Innovations in Health Equity: Exploring Healthcare’s Financial Ecosystem with Brian Urban of FinThrive
Slice of Healthcare Team
06/20/2024
Episode details
SUMMARY:
In this episode of Digital MD, Dr. Liz Kwo engages with Brian Urban, Director of Innovation and Emerging Markets at FinThrive. With a robust background in exercise physiology, business administration, and public health, Brian offers a deep dive into how FinThrive leverages AI and data analytics to optimize revenue cycle management in healthcare.
5 KEY TAKEAWAYS:
- Innovative Approaches in Healthcare Finance: Brian’s role involves spearheading initiatives that integrate AI into the revenue cycle, enhancing efficiency and reducing friction between payers and providers.
- Impact of AI on Healthcare Operations: Discussion on how artificial intelligence is reshaping financial operations in healthcare, from claims processing to patient billing.
- Challenges and Opportunities in Revenue Cycle Management: Insights into the complexities of healthcare finance and how technology solutions are simplifying these processes.
- Social Determinants of Health (SDOH): Brian explains how addressing SDOH can improve patient outcomes and healthcare economics.
- Personal Journey and Professional Balance: Brian shares his experiences balancing a demanding career with personal growth and family life.
📚 BOOK PROMO:
📚 Explore the future of healthcare with Dr. Liz Kwo’s book, “Digital MD: Revolutionizing Healthcare” available for pre-order on Amazon and at
TIMESTAMPS:
- 00:00 – Start
- 00:04 – Introduction to Brian Urban
- 00:51 – What is FinThrive?
- 02:33 – The importance of revenue cycle management in healthcare
- 04:29 – Utilizing AI in financial operations
- 07:03 – Introduction to FinThrive’s Data Humanity Lab
- 08:31 – The role of data donations in healthcare
- 09:05 – Long-term benefits of investing in social determinants of health
- 14:37 – Predictive modeling and its benefits in healthcare
- 18:01 – Discussion on healthcare innovation and data integration
- 20:23 – Preparation and impact of speaking engagements
- 22:00 – Balancing multiple roles and personal growth
- 26:19 – Using data to address socioeconomic disparities
- 33:25 – Closing and thanks
🔗 CONNECT WITH BRIAN URBAN
LinkedIn: Brian Urban’s LinkedIn
brian.urban@finthrive.combrian.urban@finthrive.com
HOST INFO:
🔗 CONNECT WITH DR. LIZ KWO
LinkedIn: Dr. Liz Kwo’s LinkedIn
Email: liz.kwo@digitalmd.com
RESOURCES MENTIONED AREA:
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