David Minkin's new role as general manager of epocrates underlines a pivotal moment for the platform and athenahealth. His extensive background in digital content and media, coupled with a proven track record of innovative strategy and growth, positions him uniquely to spearhead epocrates in an era where clinical decision support is more critical than ever. Minkin's appointment signals a commitment to enhancing the delivery of vital clinical information, facilitating better patient care outcomes. This move also underscores the evolving landscape of healthcare technology, where trusted, efficient, and accessible digital tools become integral to clinical practice. As epocrates continues to serve as a cornerstone for clinical decision-making among healthcare professionals, Minkin's leadership is anticipated to navigate the platform through its next phase of growth and innovation, reinforcing its role in simplifying healthcare complexity.