How Lirio Is Quietly Making Healthcare Personal—And Why It Might Actually Work
Slice of Healthcare Team
07/28/2025
Introduction
In healthcare, it is rare to find a company that truly sees people as individuals. Lirio stands out by moving beyond generic advice, working to make healthy choices feel more possible for everyone.
What Lirio Does
Lirio helps people take control of their health by sending them personalized messages that are both timely and relevant. These nudges might encourage someone to schedule a screening, refill a prescription, or take the first step toward a health goal. What sets Lirio apart is the way every communication is designed to address the real barriers that keep people from following through.
Lirio calls this approach “precision nudging.” Instead of just using someone’s name or basic details, Lirio digs deeper. Each message is built on research, conversations with real people, and a careful understanding of what motivates action. The goal is always to make it easier for people to take the next step in their health journey.
How It All Started
The team at Lirio brings together people with backgrounds in behavioral science, psychology, and technology. Amy Bucher, the company’s Chief Behavioral Officer, joined because she was drawn to Lirio’s thoughtful approach. She leads a team focused on listening to people’s stories and finding the best ways to help them. For Amy, the appeal was clear. She wanted to work at a place where understanding people came first, and where technology was used to make a real difference.
Why Lirio Stands Out
Healthcare is full of “personalized” messages that are anything but. Many companies are content with surface-level tweaks. Lirio takes it much further. Every message is built from the ground up, using behavioral science to address specific obstacles. The team spends a lot of time testing and refining these messages to make sure they actually help people.
Lirio also pays close attention to results. The company does not care about getting people to spend more time online. Success is measured by whether someone takes action in their real life, like finally booking that checkup or sticking with a new routine. If results are not what they should be, the team can quickly trace the problem and adjust.
A Customer Story
Amy shares a telling example. She and her husband, who share a birthday, once received identical birthday cards from their health plan. The only difference was a single line about a health screening on hers. It felt generic, not personal. Lirio aims to fix that kind of experience, so people feel truly seen and understood.
Who Lirio Helps
Lirio works with people who often fall through the cracks. These might be patients who have been overwhelmed by standard health advice, or health plan members who have not felt heard. Lirio also partners with health plans and providers who are frustrated by low engagement and want to make a real impact. Rather than using bribes or scare tactics, Lirio focuses on what genuinely matters to each person and respects their readiness to change.
Where Lirio Is Going
This year, Lirio is expanding into new regions, with projects launching in Latin America, the Middle East, and Asia. This move brings new challenges, including learning how different cultures and healthcare systems shape people’s decisions. Lirio’s technology is also evolving. The goal is to support people through their entire health journey, not just with one-off reminders, but as a reliable guide every step of the way.
Conclusion
Lirio is working to make healthcare feel more personal and human. By focusing on real motivations and clear communication, the company is helping people take the steps that matter most to them. With leaders like Amy Bucher on the team, Lirio is proving that small, thoughtful nudges can add up to real change.
Expert Insights
Share Your Expert Insights
Have relevant experience or professional perspective? Add your thoughtful insights to this article.
