The $28M Series B funding of Oula marks a significant step forward in the evolution of maternity care in the United States. Oula's model, which emphasizes a balance between obstetric and midwifery care, is not just a response to the demand for more personalized and less medicalized birthing experiences but a potential blueprint for the future of all maternity care. By outperforming traditional care models in key health outcomes, Oula demonstrates the viability and necessity of its approach. This investment reflects a growing recognition of the need for innovation in a sector that has long been criticized for its one-size-fits-all approach and high rates of intervention. With its focus on technology, inclusivity, and patient-centered care, Oula is well-positioned to lead the charge towards a more humane, effective, and equitable maternity care system.