Beth Friedman, FACHDM, is a seasoned healthcare communications leader and Senior Partner at FINN Partners, where she directs health IT and digital health media strategy. With over 30 years of experience spanning hospital operations, marketing, and public relations, she has become a trusted voice in health information, revenue cycle automation, and clinical data innovation. Before joining FINN Partners, Beth founded Agency Ten22, a boutique PR firm that elevated over 100 health IT brands through strategic storytelling and thought leadership. Based in Georgia, she continues to shape the healthcare narrative through advocacy, innovation, and expert communications.