David Minkin is the President and General Manager of epocrates at athenahealth, where he is leading the brand’s transformation from a point-of-care reference tool into a clinician engagement and intelligence platform. With 25 years of experience across digital media and technology, he has held senior leadership roles at Dow Jones, The Atlantic, and Atlas Obscura, and has served on the board of the IAB Tech Lab. His background spans P&L ownership, commercial strategy, advertising operations, product alignment, and building revenue infrastructures across major media portfolios.