Nancy Kavadas is the Vice President of Marketing at Lirio, a healthcare AI company that uses behavioral science and precision personalization to improve health outcomes. She specializes in building brands, driving demand generation, and scaling go-to-market strategies across healthcare technology and SaaS organizations.

Kavadas brings deep expertise in brand positioning, thought leadership, and digital strategy, combining creativity with data-driven execution to deliver measurable growth. Prior to Lirio, she served as VP of Marketing at KeyCare, where she expanded the company’s reach across major health systems, and as Head of Marketing at Caregiving.com, leading brand transformation and partnership initiatives with organizations like Elevance Health.

Earlier in her career, she held leadership roles at Veritas Health and SwervePay, where she drove audience engagement, optimized digital performance, and strengthened B2B healthcare communications. Kavadas holds a Bachelor of Arts in Journalism with an emphasis in Public Relations from Arizona State University.