Seth Cohen is the President of Cedar and a business leader with experience across strategy, finance, and sales in both established companies and high-growth startups. His background includes co-founding and leading OODA Health, serving on the boards of Firefly Health and Castlight Health, and holding multiple sales and strategic leadership roles at Castlight. Earlier in his career, he worked in management consulting at McKinsey, private equity at Ares Management, and investment banking.