Shelly Sasson is the Vice President of Marketing and Corporate Strategy at Avo, an AI-driven clinician support platform that helps reduce physician burnout and improve patient care through smarter, more efficient workflows. Based in the New York City area, she leads Avo’s marketing organization and oversees corporate strategy—aligning brand, growth, and operational priorities with the company’s broader mission.

Sasson has extensive experience across healthcare technology and enterprise marketing, with expertise spanning growth marketing, product marketing, communications, brand, and sales development. Before joining Avo, she held senior marketing roles at Ribbon Health (now H1), where she built and scaled a high-performing marketing and SDR team, and at Flatiron Health, where she led growth and retention marketing and go-to-market strategy for oncology data and software solutions.

Earlier in her career, Sasson worked in business strategy roles at IBM, driving large-scale transformation initiatives and digital strategy development.

She holds a Bachelor of Arts in Urban Studies and Political Science from Barnard College, where she was inducted into Phi Beta Kappa.