#507 - Amy Bucher, Chief Behavioral Officer at Lirio
07/02/2025
Episode details
Join us on the latest episode, hosted by Jared S. Taylor!
Our Guest: Amy Bucher, Chief Behavioral Officer at Lirio.
What you’ll get out of this episode:
- Precision Nudging & Personalization: Lirio combines AI and behavioral science to deliver targeted nudges that help patients start and maintain healthy behaviors.
- Scientific Rigor with Real-World Speed: Lirio’s solutions are built on detailed, deliberate behavioral design processes that prioritize speed to impact and user testing.
- Redefining Personalization & Motivation: Most healthcare personalization lacks depth. Lirio emphasizes individualized, values-based communication to drive genuine engagement.
- Building Trust with Patients: Lirio fosters trust through transparency, tailored messaging, and respecting patient autonomy.
- Global Expansion & Scalable Impact: Lirio is launching interventions across Latin America, the Middle East, and Asia, with a vision of becoming the "air traffic control" for personalized health journeys.
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A New Lens on Behavior Change in Healthcare
Amy Bucher leads Lirio's behavioral science efforts with a blend of psychological insight and technical integration. Lirio, a technology startup, utilizes AI and behavioral science to design what they call "precision nudging"—highly personalized interventions that help individuals begin and sustain better health habits.
The goal is to go beyond superficial communication and into deeply intentional design, addressing the root causes of inaction. Lirio’s behavioral design framework ensures each element of patient communication is purpose-built for efficacy and accountability.
From Noise to Microphone: Why Lirio Stands Out
Unlike tech giants that use AI to keep users engaged on platforms, Lirio's AI is designed for action—guiding people toward healthier outcomes, not just app engagement. Their emphasis on fast iteration and testing, combined with rigorous scientific underpinnings, sets Lirio apart as a practical, mission-driven innovator.
Their unique blend of psychology, behavioral economics, health geography, and more gives Lirio an unparalleled ability to personalize interventions that truly resonate with individuals' values.
Misused Terms: Personalization and Motivation in Context
Amy shared findings from a recent Lirio report surveying 70 health plan executives. While most believe in personalization’s value, few see real ROI—suggesting a widespread misunderstanding of what true personalization entails.
Similarly, motivation is often misinterpreted. Amy argues motivation isn't something imposed; it's something discovered. Real behavior change occurs when actions are aligned with what people already value—not what healthcare systems assume they should value.
Trust as a Core Design Principle
Trust emerged as a critical theme. Lirio builds trust by reflecting authentic understanding of individuals, steering clear of coercion, and respecting when patients choose not to act immediately. Rather than pushing, Lirio plants seeds and returns when the time is right—reinforcing patient agency and long-term engagement.
What’s Next: Scaling Globally with Precision
Lirio is expanding globally, launching behavioral health interventions across Latin America, the Middle East, and Asia. They're also enhancing their large behavior model, aiming to provide coordinated support across multiple touchpoints in a person’s healthcare journey—much like an “air traffic control” system for health behaviors.
Amy’s enthusiasm for behavioral science and its real-world application is unmistakable. As Lirio grows, so does the potential to reshape how healthcare systems engage individuals—one personalized nudge at a time.
